Last Updated 2 years by Emily Standley-Allard

Looking for an easy way to create and insert videos into your website or social media platforms without breaking the bank? Everyone knows how popular video is nowadays. Social video is a social media trend to watch—it has exploded in the past couple of years and we see no reason that it won’t continue to grow exponentially. Here’s our recommendation for the best and easiest way to create marketing videos for your business!

93% of brands say they’ve gotten a new customer from video alone. Posting new videos on social media regularly can help you reach new customers, stay top-of-mind for existing customers, and drive results all year round. Let’s face it videos are superior when it comes to a entertaining way of learning how to do something quickly! Here’s how you can create professional marketing videos affordably, simply and easily like the pros!


how to create marketing videos for business
Image by Pexels from Pixabay

Video Marketing in a Nutshell

Video marketing, in essence, is using video to promote or market your business, brand, product, or service. An effective and efficient marketing campaign incorporates video, for example, customer testimonials, live events, corporate training, entertainment; the list is endless.


Why Use Video Marketing?

Humans have short attention spans; as such, if you show them lots of plain text alone, their eyes will naturally wander off somewhere really fast. As such, it would make sense to include media in the content package.

Clear, crisp, and colorful photos help heaps to capture your viewers’ attention, but having videos in the mix, certainly levels up the game. This is because videos are very compelling as they are much easier to digest and can trap people’s attention quickly, retaining their attention for a longer time.

Also, videos help break down complex concepts that help loads when trying to simplify and explain a difficult concept to others.

Easy Ways to Create Marketing Videos With No Experience


Fortunately, even if you’re not technically or artistically blessed, Motionbox can help you create videos faster and easier.

You can use their templates, screen captures, images and video clips to create the ideal video ads for your business. Even automatic subtitles and automatic text!

Motionbox is the tool I use to create social media marketing videos for both business and personal use.

It is one of the most affordable and easiest ways you can make professional videos that’ll help grow your business and put it in the spotlight.

You can create stunning videos in minutes with their online video editor, to increase sales with video ads and promotions, create marketing videos for social media platforms like Facebook, Instagram, and YouTube, and improve brand awareness with powerful professional videos.

Best of all there is no video editing experience required.

Here are just some of the benefits of adding video to your marketing:

    • Increase sales
    • Drive Website Traffic
    • Find a New Audience to Engage
    • Get Inspired!

Motionbox is a video platform which allows you to turn templates into any type of video you need.

The popularity of video communication is increasing rapidly, especially with social video-sharing platforms like YouTube, MetaCafe, TikTok, Vimeo and others.

Making marketing videos is not too difficult, but making quality videos takes some skill.

I’ve researched several video platforms like Promo and Vimeo etc, but what I like about Motionbox is its simplicity and ease of operation, yet the output is so incredibly professional. 

Motionbox was created by a group of experts in the field of technology, television and film.

The technology they use is proprietary and comparable to the same sophisticated production techniques used in television and film.



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What Can You Use Motionbox For?

Motionbox has several templates that can be used depending on the type of video you want to produce. You can use Motionbox for personal or business purposes and choose from their vast library of pre-designed templates. 

In terms of personal uses, you can create unique video cards using personal pictures for special occasions like birthdays, Valentine’s day, weddings, etc. You can turn your family vacations and holidays pictures into cool music videos.

You can use Motionbox for business reasons like creating professional photography portfolios, creating GIFs, using it for small business advertising, real estate agents can create it to present the homes they are selling, etc.

The videos you create can be shared on social networks like Facebook, Twitter, Instagram and even uploaded to YouTube. I’ve used Motionbox videos for both, personal and professional purposes.

You can even speed up your work flow by adding subtitles in your videos.

You can use Motionbox’s Story Creator to add text to your videos easily. There are many text options available; you can change the text size, weight, and even colors. While this may not sound like rocket science, it does add a new dimension to a common medium and enriches the viewing experience.

Tools to Post Play Screens

Once your video has ended, you want your viewers to take favorable action instead of just leaving to another site. There are tools that allow you to post a call-to-action (CTA) for your viewers at the end of the video. It can be in the form of a survey or to direct traffic to a landing page.



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Create Amazing Videos for Any Business


Bear in mind that having created a video alone is not enough. You’ll need to scale your video marketing efforts to reap more significant benefits and boost conversions. As explained above, there are many ways you can do so on a budget, so feel free to pursue them and try them out. You’d be amazed at what they can do for you.

Welcome to the world of video creation! Anyone can do it. It’s very fun and easy to do!


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