Last Updated 3 weeks by Emily Standley-Allard

TikTok has been king since it rocketed into digital success in 2020. Creators and businesses alike have utilized what some would call one of the most accessible, profitable social media apps to date. But the truth is that you do not have to be a celebrity or have millions of followers to do well on TikTok. Some of the top influencers known today have found their success through posting on the app and building a loyal audience. Content creators of all niches are making a nice portion of cash as a result of creating engaging content. TikTok loves to reward its creators who add value to the app, especially ones that dominate in their dedicated subcategory.

This post was originally published on MSN.

Tips for Creators to Gain Success on TikTok

As we navigate through 2024, the landscape of content creation, especially on platforms like TikTok, continues to evolve.

Staying ahead of the curve is crucial for creators aiming to maintain and grow their audience.

Here are some of the top content creation tips for TikTok in 2024, focusing on leveraging the latest trends, technology, and community engagement strategies.

However, it is important to note that TikTok is always evolving. As trends and user behavior have changed, TikTok has also changed what it deems to be ‘viral worthy’ content.

As mentioned, you do not need to be reaching the million mark on every video to be rewarded for your efforts and make extra money on the side.

By sticking to the following tips you too can surge into TikTok stardom and start to make additional income, just for being you!

Take a look at the following suggestions for creators:

Create One Minute Video Content

Times are changing. Despite TikTok users being historically recognized for their lack of attention, we are seeing a shift in user behavior.

Now, after years of short 10-30-second videos, TikTok is prioritizing videos that are a minute plus long!

We did see this coming. With the increase in video time limits creeping up, to now up to a whopping 10 minutes, it’s apparent that users are looking for more detailed, meaningful content.

From story times that stretch across a series of 10, one-minute videos, to fitness tips that are detailed and explain workout and eating tips, users are looking for that in-depth content.

This is of course great for aspiring creators who are looking to truly express their niche.

Try this one out for yourself and start producing content that exceeds the one-minute mark.

This could be a simple day in life, taking views through your entire day (because let’s face it, people are quite voyeuristic), or perhaps talking people through an unbelievable tale or incident with fascinating twists and turns!

TikTok’s algorithm favors content that aligns with current trends and utilizes new features.

Creators are encouraged to stay updated with the platform’s latest updates, whether it’s new video effects, musical overlays, or interactive elements.

Incorporating these features can not only make your content more engaging but also increase its visibility.

Be Authentic and Relatable

In 2024, authenticity continues to reign supreme.

Audiences are drawn to creators who share genuine moments, stories, and emotions. This connection fosters loyalty and encourages more meaningful engagement.

Don’t hold back. Share all your good, bad and ugly experiences, challenges, and triumphs to create a deeper bond with your audience.

Niche Down for Success

With the increasing saturation on TikTok, finding and catering to your niche can significantly enhance your growth.

Specializing in specific content areas allows you to appeal to a particular audience segment deeply interested in your content.

It also positions you as an expert or go-to source in your niche, aiding in community building and engagement.

Create High-Quality, Unique Content

The emphasis on high-quality visuals and audio is more critical than ever.

Invest in good lighting, clear audio equipment, and editing tools to elevate your content quality.

However, don’t let the pursuit of perfection hinder creativity. Experiment with different formats and storytelling techniques to find what resonates with your audience.

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Collaborate and Cross-Promote

Collaborating with other creators can introduce your content to a broader audience and add variety to your channel.

Cross-promotion across other social media platforms is also essential.

Utilize your presence on Instagram, YouTube, or Twitter to drive traffic to your TikTok profile, leveraging each platform’s strengths to maximize your reach.

Engage with Your Community

Engagement goes beyond hitting the ‘post’ button.

Interact with your followers through comments, live streams, and TikTok’s duet or stitch features.

This interaction not only boosts your content’s visibility but also builds a sense of community and belonging among your followers.

Leverage TikTok Analytics

Understanding your audience and what content performs best is key to refining your strategy.

TikTok’s analytics provide valuable insights into your followers’ demographics, content engagement rates, and best posting times.

Use this critical data to inform your content creation and posting schedule.

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Educate, Entertain, or Inspire

Ensure your content consistently provides value, whether it’s educational, entertaining, or inspirational.

With the vast amount of content on TikTok, standing out often means offering something that enriches your audience’s lives in some way.

Use commentary where possible 

TikTok is open and accessible by nature. With this, TikTok wants users to be able to both read and hear any commentary that might be highlighted in your videos.

By creating captions for your videos, you are opening up the doors for a world of people to digest your content.

TikTok can also generate auto-captions for those looking to do as little work as possible, to which they can even be translated to the user’s language of choice.

TikTok does have a text-to-speech option also, so if you are not a confident speaker, you can let TikTok do the talking in a variety of interesting voices!

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Use relevant hashtags 

Hashtags are not going anywhere. While TikTok has made it clear that rows after rows of hashtags will not benefit a video, they have also highlighted the importance of using 3 to 5 of the most relevant hashtags for your video.

They are just an extra way to share your content with others, and they also help TikTok to categorize the video intently.

With this, they can boost your content to the relevant audiences, and ultimately help you rise into TikTok stardom. 

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Tiktok ‘Lives’ are making more money than ever 

You do not have to be a part of the creator program to benefit from live videos.

As long as you are 18 or older, and have 1,000 followers, you can go live and earn rewards from TikTok’s ‘gifts’ that can be converted into cash.

Lives have become more important than ever. From starting conversations to selling wedding guest dresses on behalf of fashion businesses, creators can leverage TikTok lives and reach an audience of users from around the world!”

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Final thoughts

TikTok will continue to grow in popularity and significance in 2024. Despite the rumors of the app being banned, we do not think that will halt the success TikTok provides to its creators. Increase your success by staying on top of trends and keep an eye out for any TikTok algorithm updates, as they might reveal the secret to dominating the ‘for you’ page.

By embracing these tips, creators can navigate the platform’s challenges, connect with audiences on a deeper level, and achieve sustained growth and success.

Do you use TikTok for business? Let me know in the comments!

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