Last Updated 1 year ago by Emily Standley-Allard

In the ever-evolving landscape of e-commerce, customer satisfaction remains a critical metric for evaluating online retailers. Based on the latest data from the American Customer Satisfaction Index (ACSI) and other reputable sources, I’ve compiled a list of the top 23 online shopping sites, ranked from highest to lowest in customer satisfaction for 2025.

What are some of your favorites? Let me know below!Online shopping

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1. Chewy – Customer Satisfaction Score: 85

Chewy continues to lead the online retail space in customer satisfaction, consistently earning top marks for its stellar customer service, intuitive user interface, and fast, dependable delivery. Specializing in pet products, Chewy offers everything from premium pet food and prescription medications to toys, grooming supplies, and accessories for a wide variety of animals. Its AutoShip subscription service, which provides discounts and regular deliveries, has become a favorite among pet parents seeking both convenience and reliability.

What truly sets Chewy apart is its deeply personalized customer care—whether it’s handwritten holiday cards, compassionate support during a pet’s passing, or seamless assistance with returns. The site’s layout is user-friendly, and order tracking is precise, making it easy for busy pet owners to manage their needs with minimal hassle. While a few users have cited issues with product availability during peak demand, Chewy’s overall commitment to quality, empathy, and efficiency has earned it a loyal and growing customer base across the country. (retaildive.com)

2. Amazon – Score: 83

Despite whatever you may feel about Jeff Bezos, Amazon remains a dominant force in the online retail world, largely due to its unmatched product variety, competitive pricing, and logistical prowess. With millions of items across virtually every category—from books and electronics to groceries, fashion, and furniture—Amazon has become the default shopping destination for many consumers worldwide. Its Prime membership continues to drive loyalty by bundling fast and often same-day shipping with a suite of additional perks, including access to Prime Video, Amazon Music, exclusive deals, and even pharmacy services through Amazon Pharmacy.

The platform’s convenience is further bolstered by features like one-click purchasing, personalized recommendations, and integrated voice shopping via Alexa.

However, as Amazon scales, customer satisfaction has shown slight signs of strain—stemming from issues like counterfeit products, inconsistent third-party seller experiences, and customer service concerns. Even so, Amazon’s commitment to speed, selection, and innovation continues to solidify its role as a leader in the e-commerce ecosystem.

Shop all my Amazon favorites here!

3. eBay – Score: 81

eBay continues to stand out in the e-commerce landscape by offering a dynamic marketplace for both new and secondhand goods, catering to a wide range of shoppers—from deal hunters to collectors and small business resellers. Its signature auction-style listings, coupled with fixed-price options, give buyers unique flexibility in how they shop and negotiate prices.

The platform’s global reach and vast inventory make it possible to find everything from rare collectibles and refurbished electronics to everyday essentials. eBay also earns points for its robust buyer protection policies, which help instill trust in transactions between independent sellers and customers. While its interface and search features have evolved over the years, some users still report inconsistencies in seller reliability, shipping quality, or item descriptions. Nevertheless, eBay remains a top-tier online destination for those seeking variety, value, and a more interactive shopping experience.

4. Costco – Score: 79

Costco’s online store brings the wholesale giant’s value-driven model to the digital space, offering members access to bulk purchasing options, competitive pricing, and exclusive deals on a wide array of products. From groceries and electronics to furniture, appliances, and even travel services, Costco.com mirrors the brand’s in-store appeal while extending its convenience to customers nationwide.

The platform is especially popular for large-ticket items and seasonal promotions, with membership unlocking access to deeper discounts and curated savings events. Customers also benefit from Costco’s generous return policy and reputation for product quality. However, unlike the in-store experience, not all warehouse items are available online, and some users have expressed frustrations with shipping delays or limited delivery tracking features. Still, Costco’s ability to deliver substantial value at scale—along with its trusted brand reputation—keeps customer satisfaction consistently high in both physical and digital formats. (theacsi.org)

5. Kohl’s – Score: 79

Kohl’s has successfully translated its in-store value proposition to the digital space, offering an expansive selection of clothing, home goods, beauty products, and more through its online platform. Known for its frequent promotions, Kohl’s has cultivated a loyal customer base drawn to the brand’s stackable discounts, Kohl’s Cash rewards, and seasonal sales events. The online shopping experience is enhanced by an intuitive interface, personalized recommendations, and flexible fulfillment options like free in-store pickup and easy returns.

Customers appreciate the blend of affordability and variety, especially with exclusive brand partnerships and name-brand products that span both fashion and lifestyle categories. However, some users have noted occasional glitches with coupon codes, checkout issues, or delays in processing returns. Still, Kohl’s continues to be a strong performer in online retail, particularly among value-driven shoppers seeking convenience without sacrificing choice or style. (retailcustomerexperience.com)

6. Etsy – Score: 79

Etsy has carved out a distinct niche in the e-commerce landscape by offering a vibrant marketplace for handmade, vintage, and custom-made goods. From artisanal jewelry and bespoke home décor to niche collectibles and personalized gifts, the platform continues to draw customers seeking products that are anything but mass-produced. Etsy’s appeal lies not only in its uniqueness but also in the sense of connection it fosters between buyers and independent creators across the globe.

The platform supports a diverse community of small business owners, many of whom craft their offerings by hand or operate out of home studios. Features like shop customization, buyer-seller messaging, and the ability to request custom orders add to its charm. While overall satisfaction remains high, some shoppers have experienced variability in shipping times and customer service, which is often dependent on the individual seller. Nonetheless, Etsy remains a beloved destination for those who value creativity, craftsmanship, and supporting small, independent businesses.

7. Home Depot – Score: 79

Home Depot’s online platform has become a go-to resource for both seasoned contractors and everyday DIYers seeking home improvement solutions. With an extensive catalog spanning tools, building materials, appliances, outdoor equipment, and décor, the site caters to nearly every aspect of residential and commercial renovation projects. Customers can browse detailed product specifications, read thousands of reviews, and access step-by-step guides—all designed to support confident purchasing decisions.

Home Depot also offers flexible fulfillment options, including free in-store pickup, scheduled home delivery, and same-day delivery in select areas. These services, combined with real-time inventory checks and bulk ordering capabilities, make the digital experience especially appealing for large-scale projects. However, while most users find the platform dependable, some have cited issues with delayed deliveries, third-party supplier coordination, or complex returns for oversized items. Nevertheless, Home Depot’s online presence remains a strong extension of its brick-and-mortar dominance, supporting customers with convenience, variety, and expert guidance. (thesun.co.uk)

8. Target – Score: 78

Target’s online platform delivers a streamlined, reliable shopping experience that mirrors the convenience and charm of its in-store appeal. With a vast assortment of products—from home essentials and groceries to fashion, electronics, and exclusive brand collaborations—Target has positioned itself as a digital destination for one-stop shopping. The integration of services such as same-day delivery through Shipt, Drive Up curbside pickup, and Order Pickup makes it especially appealing for busy households and last-minute needs.

Target’s app and website are praised for their intuitive design, frequent promotions, and personalized deals through its loyalty program, Target Circle. However, while customer satisfaction remains strong, some users have reported occasional inventory inaccuracies, shipping delays, or challenges when using multiple fulfillment methods in a single order. Even so, Target’s commitment to innovation, value, and accessibility continues to make it a standout in the highly competitive online retail landscape. (theacsi.org)

9. Nordstrom – Score: 78

Nordstrom has long been synonymous with elevated customer service, and its online store continues to uphold that reputation in the digital space. Catering to fashion-forward shoppers, Nordstrom offers a curated selection of high-quality apparel, shoes, beauty products, and accessories across premium and designer brands. Its user-friendly website, generous return policy, and perks like free shipping and Nordy Club rewards contribute to a polished and convenient online experience.

The brand’s focus on personalization—through style quizzes, digital stylists, and exclusive online collections—helps it stand out in an increasingly crowded fashion market. However, while overall customer satisfaction remains high, some shoppers have expressed frustrations around limited stock on popular items and inconsistent experiences with third-party vendors on the platform. Still, Nordstrom’s emphasis on both luxury and service continues to resonate with those seeking a more refined online shopping experience.

10. Best Buy – Score: 77

Best Buy has established itself as a leading destination for electronics and home appliances, and its online platform continues to reflect that strength. The site offers a comprehensive range of tech products—from laptops, TVs, and smartphones to smart home devices and kitchen appliances—catering to both everyday consumers and tech enthusiasts. What sets Best Buy apart is its integration of in-person services with digital convenience. Features like curbside pickup, scheduled in-home installation, same-day delivery, and virtual product consultations with the Geek Squad enhance the customer experience and build trust.

While the platform is generally well-regarded for its product availability and competitive pricing, some users have reported challenges with product returns, warranty claims, or support for more complex purchases. Still, Best Buy’s emphasis on expertise, convenience, and customer education has helped it remain a top performer in the increasingly competitive electronics retail space.

11. Macy’s – Score: 77

Macy’s, a longstanding name in American retail, has managed to blend its legacy appeal with modern e-commerce strategies to remain relevant in today’s digital marketplace. Its online store offers a wide array of products—including apparel, beauty, home goods, and accessories—catering to a diverse customer base. Frequent sales, seasonal promotions, and a robust rewards program help drive engagement, while features like virtual try-ons, curated style edits, and omnichannel fulfillment (including same-day delivery and in-store pickup) enhance the overall shopping experience.

Despite its adaptability, Macy’s faces stiff competition from more digitally native brands. Some customers have noted occasional issues with site speed, inventory visibility, and post-purchase support. Still, the brand’s continued investment in digital innovation and customer-centric features has helped it hold onto a loyal customer base while appealing to newer generations of online shoppers. Macy’s remains a symbol of tradition reimagined for the e-commerce age. (theacsi.org)

12. Nike – Score: 76

Nike remains a dominant force in the athletic apparel and footwear space, thanks in large part to its direct-to-consumer strategy and commitment to innovation. Through its online store and mobile apps, Nike offers customers access to exclusive product drops, personalized recommendations, virtual fittings, and member-only rewards—all designed to deepen brand loyalty and streamline the shopping experience. The brand continues to lead in performance gear, lifestyle collections, and sustainability initiatives, resonating with a global audience that values both functionality and cultural relevance.

Despite these strengths, recent customer satisfaction scores suggest a modest decline, largely due to supply chain issues, delayed shipments during high-demand launches, and inconsistent experiences with customer service. As Nike continues to push its digital-first strategy and reduce reliance on third-party retailers, it must fine-tune its logistics and support systems to ensure a consistently premium experience. Nonetheless, its innovative edge and cultural cachet keep Nike firmly in the upper tier of online retail performance. (theacsi.org)

13. Lowe’s – Score: 76

Lowe’s online store serves as a comprehensive hub for home improvement enthusiasts, contractors, and weekend DIYers alike. The platform offers an expansive selection of tools, building materials, appliances, décor, and garden essentials, backed by detailed product guides, how-to articles, and project calculators. With features like in-store pickup, scheduled delivery, and real-time inventory tracking, Lowe’s has successfully bridged the gap between physical retail and e-commerce for the home improvement sector.

Customers appreciate the platform’s user-friendly navigation and the ability to access professional-grade products from the comfort of their homes. However, some have noted inconsistencies in delivery timelines and occasional challenges with order fulfillment—particularly for bulky or custom items. As competition tightens with rivals like Home Depot and emerging digital-first retailers, Lowe’s will need to further streamline its logistics and enhance the post-purchase experience to stay ahead in the increasingly digital DIY landscape.

14. Temu – Score: 75

Temu, a relatively new player in the online retail space, has quickly captured attention with its ultra-low prices and wide-ranging product selection—from clothing and gadgets to home goods and beauty items. Operating under PDD Holdings (the parent company of Chinese e-commerce giant Pinduoduo), Temu’s model cuts out intermediaries by connecting consumers directly with manufacturers, enabling significant cost savings. This direct-from-source approach has resonated strongly with price-conscious shoppers, especially during economic uncertainty.

Also read>>>Temu Affiliate Program vs Amazon Affiliate Program

However, Temu’s rapid growth hasn’t come without criticism. Customers have reported varying levels of satisfaction with product quality, longer-than-expected delivery times, and a lack of transparency regarding where items are sourced. While the platform has built momentum through aggressive advertising and gamified shopping incentives, maintaining long-term consumer trust will require improvements in quality control, customer service, and fulfillment logistics. If it can address these growing pains, Temu could become a formidable disruptor in the global e-commerce landscape. (theacsi.org)

15. Bed Bath & Beyond – Score: 75

Despite the closure of its brick-and-mortar locations, Bed Bath & Beyond has made a notable digital comeback following a turbulent chapter in its history. After filing for Chapter 11 bankruptcy in April 2023, the brand’s physical stores were shuttered across the U.S.—a move that marked the end of an era for the once-dominant home goods retailer. However, the brand was acquired by Overstock.com, which relaunched the business exclusively online under the Bed Bath & Beyond name in an effort to revitalize its legacy and capitalize on its strong brand recognition.

Today, the platform offers a curated selection of home furnishings, kitchen essentials, bedding, and décor—blending Overstock’s operational backbone with Bed Bath & Beyond’s familiar identity. While the transition has helped preserve the brand in the digital space, customer satisfaction is still recovering. Shoppers have expressed mixed reviews about delivery reliability, product availability, and the overall shopping experience during this period of reinvention. Still, the brand’s online revival shows potential as it strives to redefine its place in the crowded home goods market.(theacsi.org)

16. Apple Store Online – Score: 74

Apple’s online store is known for its sleek, minimalist design and intuitive user experience—mirroring the brand’s iconic aesthetic. Shoppers can easily browse the full lineup of Apple products, customize devices, and access educational discounts or trade-in options, all within a seamless digital environment.

However, despite its polished interface, recent customer satisfaction scores suggest that certain aspects—such as shipping delays, limited product availability during high-demand launches, and the rigidity of Apple’s return policies—have impacted overall user sentiment. While the purchasing process remains efficient, consumers have expressed a desire for more flexibility, improved customer service responsiveness, and enhanced support post-purchase.(stacker.com)

17. Walgreens – Score: 74

Walgreens offers a comprehensive online platform that caters to a wide range of healthcare and wellness needs. In addition to standard retail products, customers can manage prescription refills, schedule vaccine appointments, and access virtual health consultations—all from the convenience of their devices. The site also includes features like automatic refill reminders, integration with insurance providers, and a rewards program for frequent shoppers.

However, while Walgreens excels in convenience and breadth of services, some users have noted issues with order fulfillment delays, prescription transfer complications, and limited inventory availability in certain regions. Despite these challenges, its digital pharmacy remains a vital resource for many Americans seeking accessible healthcare solutions online.

18. Walmart – Score: 75

Walmart’s expansive online platform offers a vast selection of products—from groceries and household essentials to electronics and apparel—making it a one-stop shop for millions of consumers. Its competitive pricing, frequent rollbacks, and robust digital infrastructure have made it a formidable player in the e-commerce space. Services like same-day and express delivery, curbside pickup, and membership perks through Walmart+ enhance convenience for busy households.

Additionally, the platform’s integration with local inventory allows shoppers to check real-time availability at nearby stores. However, while Walmart scores well for accessibility and value, some customers have reported inconsistent delivery experiences, issues with third-party sellers, and customer service challenges. Even so, its ability to scale essential services across a nationwide footprint keeps Walmart a top contender in online retail satisfaction.(the-sun.com)

19. Staples – Score: 72

Staples’ online store remains a reliable destination for office supplies, tech products, and business services—especially for small businesses, educators, and remote workers. The platform offers convenient features such as bulk ordering, custom print services, and next-day delivery in many areas. Its business-focused interface is tailored for efficiency, with tools that support recurring orders and spend tracking for corporate accounts.

However, recent customer satisfaction scores indicate that the user experience could benefit from enhancements in areas such as website navigation, delivery accuracy, and customer service responsiveness. As the needs of hybrid and remote workforces evolve, Staples will need to adapt its digital experience to stay competitive and retain its once-dominant edge in the office supply category.

20. Gap – Score: 72

Gap’s online store offers a broad selection of casual, comfortable apparel for men, women, and children, maintaining its reputation as a go-to brand for timeless basics and everyday wear. The platform features frequent sales, loyalty rewards, and the convenience of cross-shopping between sister brands like Old Navy, Banana Republic, and Athleta. Shoppers appreciate the size inclusivity and easy returns, both in-store and by mail.

However, recent dips in customer satisfaction suggest emerging frustrations—particularly around shipping delays, inconsistent sizing, and occasional inventory discrepancies. As the retail landscape becomes more competitive and fast-paced, Gap will need to refine its digital experience to meet evolving consumer expectations and recapture its once-loyal base.

21. Groupon – Score: 70

Groupon built its brand on offering deeply discounted deals for everything from local experiences and travel packages to beauty services and consumer goods. Its online platform continues to appeal to bargain hunters and those seeking new activities at a lower cost. The ability to discover unique offers tailored to specific locations has remained a key draw for users.

However, recent customer satisfaction scores reveal a growing gap between expectations and actual user experience. Common concerns include voucher redemption issues, unclear fine print, expired or unavailable deals, and inconsistent customer support. To regain trust and improve retention, Groupon may need to invest in more transparent policies, better merchant vetting, and a smoother mobile and desktop user experience.(theacsi.org)

22. GameStop – Score: 69

GameStop’s online platform continues to serve the gaming community with a wide array of products, including consoles, video games, accessories, collectibles, and digital downloads. The site appeals to both casual gamers and dedicated enthusiasts, often featuring exclusive pre-orders, trade-in options, and limited-edition merchandise.

Despite its efforts to modernize and remain relevant in a rapidly evolving industry, recent customer satisfaction scores suggest the experience still falls short in key areas. Shoppers have reported issues with delayed shipments, out-of-stock items, lackluster customer service, and an outdated website interface.

As digital-first competitors and direct-to-consumer models from major gaming brands gain traction, GameStop will need to significantly upgrade its e-commerce strategy to meet rising consumer expectations and stay in the game.(theacsi.org)

23. Wayfair – Customer Satisfaction Score: 73

Wayfair has carved out a strong position in the online home furnishings market by offering an extensive catalog of furniture, décor, lighting, and home improvement goods at a wide range of price points. With frequent sales events, visual inspiration boards, and augmented reality tools that allow shoppers to preview items in their space, Wayfair appeals to both budget-conscious consumers and design enthusiasts alike.

The platform’s filtering tools, style guides, and customer reviews make it relatively easy to navigate such a large inventory.

However, customer satisfaction remains mixed due to inconsistencies in product quality, complex return processes, and variability in delivery speed—especially for larger or third-party items. To maintain its lead in the competitive home décor space, Wayfair will need to continue refining its logistics, customer support, and post-purchase experience.

Conclusion

This ranking reflects the current state of customer satisfaction among major online retailers in 2025. While some companies continue to excel, others have areas to address to meet evolving consumer expectations. As the e-commerce landscape continues to change, staying attuned to customer needs and preferences remains paramount for success.

What are your favorites? Let me know in the comments!

Next read>>>The 22 Most Hated Corporations in America

About socialbuzzhive

Emily Standley-Allard is a writer, author and digital content strategist with more than 15 years of experience creating and publishing online content. She is the founder of SocialBuzzHive, where she explores social trends, wellness, relationships, money, culture, entrepreneurship and the changing ways we live and work.