Last Updated 2 years by Emily Standley-Allard

Social media influencer marketing is still growing at a rapid pace. This highly profitable industry, where brands collaborate with social media personalities, is a concept that’s easy to understand but each category is different. When you are looking for a social media influencer who you are going to be able to team up with, there are a number of different things you need to consider. Of course, you need to think about the number of followers they have, as well as the views and likes they receive. However, you also need to consider whether or not they represent your niche or category. After all, if you sell cosmetics to the Gen Z generation, you don’t want someone who is going to appeal more to an older market. It is all about matching the right person; someone who fits in with your brand message and appeals to your target consumer base. With that being said, below, we are going to take a look at some of the top 5 influencer marketing categories for the year ahead. 

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Health and fitness

There is only one place to begin in the realm of influencer marketing, and this is with health and fitness.

No matter whether you want to follow a keto diet, find a new workout to do on the fly, train for a marathon or tri-athalon, or drop a ton of weight after having a baby, you will be able to find an appropriate influencer for you in this niche. 




There are so many different ways health and fitness is covered, and this is something you will find across all social media platforms as well.

Top 40 Mom Bloggers and Social Media Influencers

Some are focused on providing general tips for a healthy lifestyle, whereas others are more specific with their topics and advice, for example, they may solely base their accounts on Bikram yoga, Pilates, Ballet Barre or another workout.


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Parenting is another popular evergreen influencer marketing category that is going to continue to be prominent throughout 2020.

Some dads and moms have turned parenting into a full-time social media business.

Top 30 Mommy Bloggers

They are endless products to review, topics of advice to share, as well as loads of tips and tricks to make parenting life easier and more fun. 

Parenting influencers also discuss the different failures, successes, and funny stories along the way which makes them more relatable to real-life parents. 


mom and baby


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Next, we have the ultimate world of travel.

If you are someone who dreams about jetting away for weekends and taking exotic vacations, you have probably already seen a lot of travel influencers on social media.

Travel influencers post stunning and enviable photos and videos of all of the places they have visited, and they often give their first-hand experiences.

They will tell you all of the best places to eat, frequent and visit, as well as giving you insider tips and tricks too on where and how to save money, the best times to travel and more. 

Top Travel Instagram Influencers

The best travel social media influencers are able to make you feel like you are there with them from a single photograph.

Of course, travel can be broken down into a number of other smaller niches as well, for example, camping, student, couple or luxury travel. 




Next, we have fashion, which is undoubtedly one of the most popular and most lucrative areas for influencer marketing today.

Some influencers will focus solely on areas like popular accessories, designer shoes, jewelry, and athletic clothing.

There are then some that will focus on general areas of fashion.

Not only do fashion influencers promote products but they will post long haul videos, provide styling tips, and work with fashion brands and lines as well. 

Fashion Trend Influencers

These influencers tend to be located on visual platforms, like YouTube, Pinterest and Instagram.


Note** Instagram will remain pivotal to Influencer Marketing success in 2022

Instagram is currently the social media site of choice for the younger generation.

They love it’s visual nature and that Instagram has developed tools to make the process for influencer marketing easier and more straight forward.

10 Instagram Predictions

IGTV will grow in popularity.

Influencers and brands will make and upload more IGTV- specific content in 2022

Short videos and stories will have the opportunity to create more content and detailed videos.

Bottom line – Brands will continue to cultivate long-term relationships with micro and macro influencers. 


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Last but not least, we cannot talk about social media influencing without mentioning the mega world of beauty.

This is definitely one of the best and most popular influencer industries.

The beauty industry has adopted influencer marketing more feverishly than any other industry.

Celebrity Intelligence delves into the impact that digital talent has had on the beauty industry in their report Influencing Beauty. 

This is especially the case when it comes to social media platforms that are more visual like YouTube and Instagram.

Most beautiful influencers and their fan base are women.

However, there are men who are very much accomplished in this domain as well.

Top Male Beauty Bloggers 

Influencers can share reviews, as well as tips and how-to videos.

From nails and skincare to hair care, wigs and makeup; there are beauty influencers that focus on certain niches while many of them will cover the full spectrum of beauty. 



Hopefully, you now have a better understanding when it comes to the influencer marketing categories that are set to be dominant throughout the year ahead.

Nevertheless, as mentioned, if you are going to implement this strategy at your business and you want to make sure that it is a success, then it is all about finding the right person.

This needs to be someone that fits in with the niche of your business and has a following that looks like your target audience.

Therefore, it is certainly important to take the time to source someone with a great deal of care. 

This post has a list of 16 popular agencies that match companies with the right influencers, and also list work for those who wish to be influencers for various brands:

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Ultimate Guide to Being a Paid Social Media Influencer