Last Updated 1 year by Emily Standley-Allard

On average, TikTok users spend approximately 858 minutes on the app each month. That works out to over 14 hours! Do you want more attention from some of these people? Do you want to experience more TikTok growth and engagement? Here’s the top 6 TikTok mistakes to stop making in 2022! 

Outlined below are some common mistakes that might be holding you back, as well as tips on how to correct them.


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Not Learning Your Analytics

If you’re just throwing videos up on TikTok and waiting for something to stick and go viral, you might be waiting a long time to achieve the kind of growth you’re looking for.

A better strategy is learning and regularly reviewing key TikTok analytics. This is especially true if you’re using TikTok for marketing purposes, 

When you make analytics assessment a priority, you gain a ton of valuable information about your audience and what they like.

For example, you get to see which videos of yours are the most popular. You also get to learn about your top follower sources (i.e., which videos are actually driving people to follow you on the platform) and your watch percentage (i.e., how many people are watching your videos all the way through. 

You can learn a lot about your TikTok analytics through the app itself.

Click on the vertical dots in the upper right corner, then tap on the “Analytics” section at the end of the list of Account settings. From here, you’ll have access to a variety of stats and a lot of data that can inform your future content creation.

If you need more help interpreting the data you’re gathering from your analytics page, you can also use a program like Statistok. It can help you gain more insight and create detailed action plans for your upcoming content. 


Not Setting Clear Goals

To expand your presence on any platform, you need to have clear goals in mind.

What are you trying to accomplish by uploading content to TikTok? Are you trying to gain followers? Do you want to increase engagement?

Are you trying to increase brand awareness and direct people over to another platform?

The more specific your goals are, the easier it is to use your TikTok analytics to figure out whether or not you’re making progress toward achieving them.

At the same time, you can also use your analytics to decide what kind of goals you want to set.

For example, let’s say you review your analytics and find that your engagement ratio has decreased.

If this is the case, you might aim to increase the number of comments and shares your videos get.

Once you’ve set that goal, you can start creating a plan and outlining steps that will help you achieve it.   



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Not Focusing on Content Quality

You’ve likely been told that upload frequency is essential if you want to grow your presence on TikTok.

This is true, but it’s also important to prioritize quality over quantity.

If you’re putting up 20 videos a day but they’re all subpar, you’re not going to see great results.

You might even turn people off from your profile altogether. You’d be better off putting up one or two really high-quality videos that people will enjoy and want to engage with.

One way to make sure you’re prioritizing quality while still putting out a decent quantity of videos is to dedicate one or two days per week to TikTok content creation.

Set aside some time on these days specifically for creating TikTok videos. That way, you’ll have more time to make engaging and unique videos and you’ll have content ready to upload each day.   

Not Using the Right Tags

On TikTok, video tags provide information to the app’s algorithm about who will be most interested in your content. The right tags can help you to get your videos in front of more people and experience a higher rate of TikTok growth.

Make sure you’re using your analytics to see your most frequently used tags and learn about how they’re performing.

Statistok even offers a dedicated Tag Advice page specifically for this purpose. Review this page regularly, pick out the tags that are performing the best, and start creating more content that is relevant to those tags.

Making Videos Too Mainstream (or Not Mainstream Enough)

When they first get started with TikTok, it’s normal for users to post a lot of mainstream content and capitalize on what other people are doing.

This is fine while you’re getting used to the app and learning how to utilize different features.

At the same time, though, if all of your content is very mainstream, you may have a hard time standing out from the crowd.

You’ll get lost in the shuffle and you’ll struggle to see the kind of growth and engagement you’re hoping for. 

That being said, if your videos are too “out there” and not relevant to what people are enjoying on the app, you’ll also have a hard time growing and expanding your reach.

There’s a sweet spot in the middle that most content creators should try to aim to hit.

Being Too Serious

Finally, don’t forget that TikTok is supposed to be a fun place. Your content needs to be unique to this platform.

It’s hard to repurpose serious LinkedIn articles or long-winded IGTV videos into TikTok content.

Instead, you’ll need to find a new way to share your message that is engaging and relevant to your TikTok audience, specifically.

This is where reviewing your analytics comes in handy. Once you start uploading content, pay attention to what people like to see. Then, capitalize on that and make more.


@cybermom24 #astrology #zodiacsigns #zodiac #starsigns @🐝 Emily Standley 🐝🔗✍️ #funstuff ♬ Hit ‘Em Up Style (Oops!) – Blu Cantrell

Master Your TikTok Analytics Today

Of all the mistakes you might be making when it comes to TikTok, one of the most important ones to avoid is not learning or placing enough emphasis on your analytics.

The more you know about your TikTok analytics, the easier it is to create content that your audience wants to consume. This data also helps you learn how to post that content so it gets in front of as many people as possible.



Do you need help mastering your TikTok analytics? If so, Statistok can help. Create an account today to start your free 5-day trial and continue learning!


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