Last Updated 8 months by Emily Standley-Allard

According to SEMrush and Exploding Topics the world’s most searched for thing on Google in 2023 is YouTube.

google data
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Read on how you can get your business ranked higher with popular trends on Google.

This search is followed by other popular websites and services, such as Facebook, Amazon, Google Maps, and Gmail.

However, it is important to note that the most searched thing on Google can vary depending on the location and time period.

For example, in the United States, the most searched thing on Google in September 2023 is “YouTube“, but the most searched thing on Google in India in September 2023 is “Amazon“.

Google Trends is a great tool to use to track the most searched things on Google in different locations and time periods.

You can use Google Trends to see what people are searching for online, and to identify trends in search behavior.

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.

Google Trends can be used to track trends in a variety of areas, such as news, entertainment, sports, fashion, and technology. It can also be used to compare the popularity of different brands and products.

Google Trends is a valuable tool for creators, businesses, journalists, and anyone who wants to understand what people are searching for online.

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Top 100 Google Searches Globally

RankingKeywordGlobal Search Volume
1YouTube1,200,000,000
2Facebook800,500,000
3Whatsapp Web550,900,000
4Weather483,600,000 
5Google456,100,000
6Translate443,500,000
7Gmail400,000,000
8Amazon356,400,000
9Google Translate344,600,000
10Instagram327,900,000
11Cricbuzz317,100,000
12Hotmail177,900,000
13Yandex176,200,000 
14Twitter159,200,000 
15Satta King151,300,000
16Yahoo127,800,000
17Sarkari Result124,200,000
18Google Maps120,000,000
19Yahoo Mail114,700,000
20Tradutor113,600,000
21Netflix112,500,000
22Roblox102,900,000
23Whatsapp101,400,000
24Wordle101,300,000
25NBA93,000,000
26Ibomma83,800,000
27Speed Test82,500,000
28IPL (Indian Premier League)81,000,000
29Canva77,900,000
30Ebay75,200,000
31Outlook74,600,000
32Omegle74,400,000
33Pinterest73,100,000
34Premier League70,400,000
35Meteo70,300,000
36Flipkart69,200,000
37BBC News67,500,000
38ChatGPT67,100,000
39TikTok66,600,000
40Live Score63,900,000
41Facebook Login57,800,000
42Hava Durumu57,600,000
43E Devlet56,100,000
44Dpboss56,000,000
45LinkedIn54,800,000
46Twitch54,400,000
47Shein53,100,000
48Cricket52,600,000
49Serie A49,800,000
50Spotify48,000,000
51Walmart47,100,000
52Ikea46,100,000
53Matka46,000,000
54Xổ Số Miền Nam (Lottery)45,700,000
55NFL42,000,000
56Real Madrid41,900,000
57Calculator41,100,000
58World Cup40,900,000
59Bild40,800,000
60Snaptik40,750,000
61Marca40,700,000
62WP40,600,000
63Indeed40,500,000
64Amazon Prime40,300,000
65Daily Mail40,000,000
66Airbnb39,500,000
67Home Depot38,500,000
68UOL37,900,000
69Champions League36,700,000
70CNN36,100,000
71Discord36,000,000
72Booking35,900,000
73Onlyfans34,500,000
74Fox News34,450,000
75Mercadolibre33,400,000
76Pogoda33,000,000
77Paypal32,400,000
78Onet32,300,000
79Flamengo32,000,000
80Seznam31,700,000
81PSG31,500,000
82네이버 (Naver)30,900,000
83Google Drive30,700,000
84Kalyan Chart30,600,000
85ESPN30,000,000
86Kahoot29,750,000
87Google Docs29,700,000
88Google Flights28,700,000
89MSN28,200,000
90Zara28,000,000
91Nike27,400,000
92Flashscore27,300,000
93Globo26,700,000
94Dow Jones25,700,000
95SXMB25,500,000
96Mynet25,450,000
97La Liga25,400,000
98Nynet25,100,000
99Costco24,900,000
100Etsy24,600,000
https://www.explodingtopics.com

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As you may have noticed from the lists above, many of the most searched-for things on Google are major brands like YouTube, Amazon, and Gmail.

Google Trends can be a valuable tool for businesses, journalists, and anyone who wants to understand what people are searching for online.

By tracking the most popular search queries on Google, you and your business can stay up-to-date on current trends and identify opportunities to reach your target audience.

Follow for more ways to rank higher online and build your epic online business!

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