Digital Competitor Analysis & Consultation
If you lie awake at night wondering why your competitors are getting more calls, clicks, traffic, leads and conversions the chances are it has to do with how well their website is optimized for the top search engines.
The web today is an EXTREMELY crowded place with over 1.9 billion websites trying to rank #1.
In order for your webpages to rank high in Google, Yahoo and Bing, there are a multitude of extensive factors that go into dominating the top spots so your business can be visible to your audience.
A digital competitor analysis and consultation gives you a vital snapshot into what is working for you presently and what ISN’T.
It takes the leg work out of small tweaks you may be making unnecessarily.
A digital website audit & analysis has been shown to vastly improve business & profits, increase online traffic and ROI and may indeed be the determining factor to tip the scales in your favor.
A customized consultation is the first step you need to get ahead of the vast competition.
Why Do I Need a Digital Competitor consultation & Analysis?
When it comes to ranking higher on the web, nothing compares to having a complete customized digital website competitive analysis.
You can search for clues via tools like Google Analytics but as a business owner you don’t have the time nor the experience to decipher the nitty gritty technicalities of each and every moving part.
Imagine looking under the hood of an exotic sports car. Even if you are familiar with the parts, you might not have the expertise and knowledge as to how they should be working efficiently together for the optimum results.
I take a case-by-case customized approach, formulate a side-by-side snapshot in depth competitor summary, and offer my custom recommendations to improve SEO tactics, content optimization and social media strategies using the latest software, to determine real time metrics. And most importantly what YOUR specific audience is seeking.
My digital competition analysis techniques will ultimately give you a clear view into what your audience is searching for and why you’re not receiving the clicks and conversions you need.
Here are just a few of the items I give you feedback on.
- Website content quality
- Website content length and design recommendations
- Presence of high-quality backlinks that point back to your website
- Quality and quantity of reviews and testimonials
- Website search visibility and rankings for top keywords & keyphrases
- PPC/ Facebook advertising projections
- Broken Links
- SERP features in your landscape (local packs, featured snippets, image packs, etc.)
- Google My Business profile if a local business
- Website indexing issues
- Website security
- Mobile Usability
- Website speed
- Canonical links and more...
- UX Design
- Top Queries
- Keyword Performance
- Page UX/Core Web Vitals and more!
